wunder media performed a content analysis for the Schär brand and then used it to develop a cross-channel content strategy. As a first step in the content strategy, we then developed a new concept and design for the customer magazine “yourlife”. The magazine is published twice a year and translated into five different languages. A third of the contents are produced as country-specific topics.
wunder media uses the magazine’s prioritised topics to produce digital content as a digital extension for www.schaer.com. Topics are enhanced as digital content with added value, e.g. infographics, photo galleries, and recipe videos. The content is further used for posts to the Schär Facebook page.
wunder media produced brief clips, about 1:30 minutes long, from the printed magazine’s highlight recipes. The videos make it easy to follow along to gluten-free recipes, step by step. Blurbs are added to the videos to be adapted to the five languages, and the videos are then uploaded to the website and YouTube.